The Justice Conference is an annual event to promote dialogue around justice related issues such as human trafficking, poverty, HIV/AIDS and human rights, featuring internationally acclaimed speakers, hundreds of humanitarian organizations and dozens of pre-conference workshops. We had the privilege of working with our friends at The Justice Conference again this year—this time in Philadelphia with over 5,000 attending.
The year's theme was inspired by the phrase taken from The Pledge of Allegiance, "liberty and justice for all", yet of course transposing the two words. It is interesting that The Pledge of Allegiance was originally written in 1892 by a Baptist minister who was also a Christian socialist. This is a combination that would seem completely opposed to one another today!
Our role in the conference included comprehensive brand development and marketing—including everything from identity design, website design, event signage, e-mail marketing, social media, program design, promotional products, etc.—both leading up to the conference and the weekend of the event. We also created the branding for the initial launch of the 2014 conference to be in Los Angeles next year. I admit, I am rather excited about this being a native of California and drawn to warmer temperatures.